Location Strategies of Software Industry in India: Assessment and Development of It Business in India- Policy and Firm Level Strategies

The Indian Software industry has been doing consistently well during last few years recording on annual average growth rate of above 50%. India has been the developing world?s software leader. The Indian Software industry has already established its credentials in providing high quality solutions to the world. The capability of Indian Software industry is reflected in the very high market capitalization. The Indian software industry has a unique distinction in that most of its output is exported. Despite these high growth rates, India's share in the world software market is very low, but India still enjoys an advantage over some of the other nations, this is due to the fact that India possesses the world's second largest pool of scientific manpower, which is also English speaking. Coupled with the fact that the quality of Indian software is good and manpower cost is relatively low, it provides India a very good opportunity in the world market. For a study of location of business, policy liberalization, high quality software exports to the world, talented manpower and the growth of the software industry, India is the obvious choice of study.