Events and Festivals as strategies for a Region and City - Jung Feng Shih - Books - Éditions universitaires européennes - 9786138482826 - May 6, 2019
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Events and Festivals as strategies for a Region and City

Jung Feng Shih

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The book is to show events and festivals as strategy to promote a city or destination and to build their images and branding. With interviews and deep reviews on past research, this book is going to provide some case studies on how events/festivals can be used to promote a region/city. The case study is in Normandy, France where I complete my master degree and I have a chance for close observation on the region.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 6, 2019
ISBN13 9786138482826
Publishers Éditions universitaires européennes
Pages 52
Dimensions 152 × 229 × 3 mm   ·   96 g
Language English  

See all of Jung Feng Shih ( e.g. Paperback Book )