The Transformation of the Appreciative Sign of Pejoratives in the Structure of the Text

Since Aristotle's time, evaluation has been a subject of study in a number of humanistic disciplines, including, in addition to linguistics, philosophy, psychology, logic, and others. That is why linguistic evaluation in this paper is considered through the prism of the influence of historical, social and cultural factors on it, as well as individual psychological features of speakers and listeners. The subject of research in our work is invariance as one of the main properties of evaluation. We consider the peculiarities and factors of transformation of the dominant evaluative module of pejoratives in the text structure. A separate chapter is devoted to the peculiarities of transformation of the negative evaluative sign of swear words in their referential and emotive meanings. We believe that our small study will be of interest to all those who deal with the problems of the functioning of evaluation in language and speech.