National Image & Competitive Advantage - I. D. Nebenzahl E.D. Jaffe - Books - Copenhagen Business School Press - 9788763001724 - April 10, 2006
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National Image & Competitive Advantage 2nd edition

I. D. Nebenzahl E.D. Jaffe

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National Image & Competitive Advantage 2nd edition

Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image.

the theory and practice of place branding

Media Books     Sewn Spine Book   (Book with soft cover and high quality sewn spine)
Released April 10, 2006
ISBN13 9788763001724
Publishers Copenhagen Business School Press
Genre Engelsk, Management and data, Misc.
Pages 237
Dimensions 157 × 230 × 18 mm   ·   410 g
Language English  
Original language Danish

See all of I. D. Nebenzahl E.D. Jaffe ( e.g. Sewn Spine Book )