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Hidden Persuasion: 33 Psychological Influences Techniques in Advertising
Marc Andrews
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Hidden Persuasion: 33 Psychological Influences Techniques in Advertising
Marc Andrews
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?
192 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 15, 2019 |
| ISBN13 | 9789063695316 |
| Publishers | BIS Publishers B.V. |
| Pages | 192 |
| Dimensions | 234 × 176 × 13 mm · 492 g |
