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E-commerce for Malaysian SMEs in Selected Services: Barriers and Benefits - Trends in Southeast Asia
Tham Siew Yean
E-commerce for Malaysian SMEs in Selected Services: Barriers and Benefits - Trends in Southeast Asia
Tham Siew Yean
Findings from a recent survey done to identify the barriers and benefits of e-commerce for Malaysian SMEs in the retail and food and beverage services indicate that both e-commerce adopters and non-adopters are similar in that they perceive the CEO or decision-maker to be the most important factor in the adoption of e-commerce.
40 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | March 30, 2020 |
ISBN13 | 9789814881388 |
Publishers | ISEAS |
Pages | 40 |
Dimensions | 210 × 148 × 7 mm · 92 g |