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Social Influence on Digital Content Contribution and Consumption: Theories, Empirical Analyses, and Practices - Management for Professionals 2023 edition
Xuejing Ma
Social Influence on Digital Content Contribution and Consumption: Theories, Empirical Analyses, and Practices - Management for Professionals 2023 edition
Xuejing Ma
This book develops a theoretical framework to incorporate social influence, including social presence, social interaction, social comparison, social loafing, and social relationships, in users’ digital content contribution and consumption decisions.
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | September 30, 2024 |
ISBN13 | 9789819967391 |
Publishers | Springer Verlag, Singapore |
Pages | 196 |
Dimensions | 324 g |
See all of Xuejing Ma ( e.g. Hardcover Book and Paperback Book )