Business Process Optimization - Bradford Turlich - Books - - 9798457892002 - August 16, 2021
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Bradford Turlich
Business Process Optimization

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If you want to learn about conversion optimization, this book is absolutely for you. This expert guide will teach you the process of optimization. Inside, you'll learn:
1. Mindset of an optimizer: the starting point
2. Conversion research: the foundation of it all
3. Google Analytics for CRO
4. Mouse tracking and heat maps
5. Learning from customers
6. Learning from website visitors
7. User testing
8. From data to test hypotheses
9. How to get testing right
10. Learning from test results

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 16, 2021
ISBN13 9798457892002
Pages 48
Dimensions 152 × 229 × 3 mm   ·   81 g
Language English  

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