North of Saturation

This material is designed to prepare emerging entrepreneurs for the pit falls of over saturation on the Northern Edge of Champaign-Urbana. In small town markets, saturation happens more abundantly for varying reasoning; however, it is mostly because just too many of the same types of businesses. Small market blues is several similar businesses competing for patronage from the same demographics. The pit falls of small market blues additionally highlights the ills small market entrepreneurs in disadvantaged neighborhoods face. There is an opportunity cost because saturation derails businesses' ability to appreciate and become viable.