Marketing with Exceptional Results

This is not a "normal" marketing book. There is little philosophy here and many examples of actual marketing strategies and tactics that worked for the author during his 44 years marketing business-to-business products.

Inside, you will find formulas for achieving market shares of 70-80%, while destroying the competition and producing exponential growth, year after year. The author describes many specific marketing strategies and tactics which were highly effective, and why. There are also many examples of techniques that do not work, and how as a Marketing Pro, you can easily fail.

The author explains why effective marketing is so challenging, and yet so much fun! He has intentionally written it in a simple, easy to digest tone and filled it with materials which help to explain each lesson. There are many anecdotes and stories which serve to illustrate and bring to life his career in marketing.

This book contains: Example after example of actual marketing strategies and tactics used, and how and why they worked--supported and explained with the actual sales and marketing tools used. Eight chapters and 50 marketing lessons with detailed insight and knowledge into what constitutes effective B2B marketing, and how the author used them. Photos, charts, graphs, presentation pages all in color illustrate and enhance the lessons and points being made. Actual results achieved are presented wherever not restricted because of confidentiality. Hundreds of references to B2B marketing techniques that are not effective, and why. Numerous stories and anecdotes reveal unexpected and enlightening experiences that happened along the way--such as why the European marketing team did NOT want a product named "Eagle," as well as the role Sara Lee apple pie played in the authors choice of marketing as a career. Some of the Insights Contained in the 50 Lessons: 5 Order Closing EssentialsThe 4 Sales Within Every B2B Sale11 Rules for Building and Maintaining an Effective Web SiteHow to develop an effective, competition destroying annual Marketing Plan. The role that Sara Lee apple pie played in the authors decision to get a Marketing degree6 Components of Highly Effective Web Sites7 Criteria for a Great New Product Name.15 Essential Components of a Successful New Product Launch50 Ways to Maximize Your Show Results8 Examples of Sales Tools that Sell5 Ways to use PR as a Strategic Marketing ToolA "marketing whiz" and globally recognized expert on print inspection, this prolific speaker has spoken and shared his expertise with audiences all over North, Central and South America, Australia, India and Europe.

The book is filled with charts, graphs, photos, anecdotes, stories and marketing problems and their solutions. It details strategies and tactics used for real products, and contains many examples of actual sales and marketing tools used successfully on five continents and over 70 countries. The book will be interesting and useful for: Marketing Professionals - who want to learn about successful marketing techniques and strategies that might help improve and further their careers. College students studying marketing or business - either for a basic or advanced degree. Every chapter offers advice and rules on what is effective, and what is not. High school students considering Marketing as a career- will get a real feel for what a career in Marketing is really like. People in Printing and Converting - who would like to see how others in the industry market their products.