Idag 3 Color Striped Oxblood Red/Bone/Blue Vinyl edition

More than 20 years after their debut, Witchcraft’s seventh album, ‘IDAG,’ is an awaited full accounting of who they are as a band. Those who have clamored for the return to an earlier sound rooted in ‘70s classic progressive and heavy rock will delight to the strut of “Irreligious Flamboyant Flame” while the eight-minute opening title-track is the heaviest the band have ever sounded, and a succession of interspersed acoustic-based pieces helps create a vision of a new, soulfully folkish doom taking shape as they continue to move inexorably forward. Founding guitarist/vocalist, Magnus Pelander, says of ‘IDAG’: “This album will reap souls and destroy wicked minds. And perhaps mend a couple of broken ones.” These enigmatic few words from the Swedish band’s main songwriter give clues as to the songs’ intentions; a reference dropped to Coven’s 1969 album, ‘Witchcraft Destroys Minds and Reaps Souls.’ Coven also had a folkish, proto-doomed take at that point in their history, and that multifaceted nature has been a part of Witchcraft all along. On one level, Magnus is winkingly telling you it’s a Witchcraft record. The actual meaning of that becomes clear when you hear the album and find out just how much ‘a Witchcraft record’ can encompass. The storyline of Witchcraft’s growth, from Pelander’s starting the band in Örebro in 2000 in the wake of his prior outfit Norrsken’s disbanding. A generational landmark of a 2004 self-titled debut helped spark a retroist movement that has become its own subgenre, but Witchcraft never stopped growing.