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Key Concepts in Marketing
Jonathan Sutherland
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Key Concepts in Marketing
Jonathan Sutherland
Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about.
320 pages, 0
| Media | Other N/A (Unknown format) |
| Released | February 27, 2004 |
| ISBN13 | 9781403915276 |
| Label | Macmillan Education UK |
| Pages | 310 |
| Dimensions | 216 × 141 × 19 mm · 399 g |
| Language | English |
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