Diversification in the World of Data and AI - Elements in Business Strategy - Lanzolla, Gianvito (Bayes Business School) - Books - Cambridge University Press - 9781009515832 - September 4, 2025
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Diversification in the World of Data and AI - Elements in Business Strategy

Lanzolla, Gianvito (Bayes Business School)

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Diversification in the World of Data and AI - Elements in Business Strategy

Building on field research and the existing literature on digitalization and diversification, this Element shows how external technological and market changes influence the extent and type of diversification that firms can now undertake. It argues that to succeed with digital diversification, new capabilities are needed.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 4, 2025
ISBN13 9781009515832
Publishers Cambridge University Press
Pages 92
Dimensions 294 g
Language English