Customer Relationship Management: Concepts, Applications and Technologies - Daniel D. Prior - Books - Taylor & Francis Ltd - 9781032280608 - January 23, 2024
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Daniel D. Prior
Customer Relationship Management: Concepts, Applications and Technologies 5th edition

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This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.

416 pages, 36 Tables, black and white; 58 Line drawings, color; 6 Halftones, color; 64 Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 23, 2024
ISBN13 9781032280608
Publishers Taylor & Francis Ltd
Pages 346
Dimensions 150 × 220 × 20 mm   ·   850 g
Language English  
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