B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience - Daniel D. Prior - Books - Springer International Publishing AG - 9783031234088 - April 4, 2023
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B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience 1st ed. 2023 edition

Daniel D. Prior

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B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience 1st ed. 2023 edition

This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities – customer journey management, customer relationship management, customer communications and data analytics and insight to succeed.

30 Illustrations, black and white; Approx. 300 p. 30 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 4, 2023
ISBN13 9783031234088
Publishers Springer International Publishing AG
Pages 226
Dimensions 236 × 154 × 17 mm   ·   382 g
Language German  
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