Beyond the Business Plan: 10 Principles for New Venture Explorers - S. Bridge - Books - Palgrave Macmillan - 9781137332868 - October 11, 2013
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Beyond the Business Plan: 10 Principles for New Venture Explorers

S. Bridge

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Beyond the Business Plan: 10 Principles for New Venture Explorers

This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.

294 pages, 14 figures, 2 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 11, 2013
ISBN13 9781137332868
Publishers Palgrave Macmillan
Pages 275
Dimensions 217 × 145 × 22 mm   ·   498 g
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