Beyond the Business Plan: 10 Principles for New Venture Explorers - S. Bridge - Books - Palgrave Macmillan - 9781349461943 - 2013
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Beyond the Business Plan: 10 Principles for New Venture Explorers 1st ed. 2013 edition

S. Bridge

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Beyond the Business Plan: 10 Principles for New Venture Explorers 1st ed. 2013 edition

This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.

275 pages, XVII, 275 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2013
ISBN13 9781349461943
Publishers Palgrave Macmillan
Pages 275
Dimensions 376 g
Language English  
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