Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - W. Chan Kim - Books - Harvard Business School Publishing - 9781625274496 - January 20, 2015
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim

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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

A global phenomenon now published in a record 44 languages. Over 3.5 million copies sold. A bestseller across five continents.

256 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 20, 2015
ISBN13 9781625274496
Publishers Harvard Business School Publishing
Genre English, Non-fiction, Misc.
Pages 320
Dimensions 236 × 167 × 28 mm   ·   560 g
Language English  
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