Blue Ocean Classics - W. Chan Kim - Books - Harvard Business Review Press - 9781633697379 - August 6, 2019
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Blue Ocean Classics

W. Chan Kim

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Blue Ocean Classics

The authors changed the field of strategy and the language of business forever with their "blue ocean strategy"--a new model for creating uncontested markets that unlock all new demand and growth. This book brings together three of their classic Harvard Business Review articles that upend traditional thinking for creating and capturing lasting value.alue.

144 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 6, 2019
ISBN13 9781633697379
Publishers Harvard Business Review Press
Pages 144
Dimensions 173 × 114 × 19 mm   ·   220 g
Language English  

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