Red Ocean Traps (Harvard Business Review Classics) - Harvard Business Review Classics - W. Chan Kim - Books - Harvard Business Review Press - 9781633692664 - June 20, 2017
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Red Ocean Traps (Harvard Business Review Classics) - Harvard Business Review Classics

W. Chan Kim

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Red Ocean Traps (Harvard Business Review Classics) - Harvard Business Review Classics

As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? The authors of the best-selling book Blue Ocean Strategy


64 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 20, 2017
ISBN13 9781633692664
Publishers Harvard Business Review Press
Pages 64
Dimensions 117 × 173 × 5 mm   ·   58 g

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