Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age - David Aaker - Books - Morgan James Publishing llc - 9781642798906 - April 23, 2020
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David Aaker
Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age

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Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.

204 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 23, 2020
ISBN13 9781642798906
Publishers Morgan James Publishing llc
Pages 204
Dimensions 227 × 152 × 17 mm   ·   322 g
Language English  
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