Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities - Wilson Ozuem - Books - Springer Nature Switzerland AG - 9783030944438 - March 22, 2022
In case cover and title do not match, the title is correct

Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities 2022 edition

Wilson Ozuem

Login to be notified when the product is available again

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Also available as:

Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities 2022 edition

Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement.

248 pages, 10 Illustrations, black and white; XVII, 248 p. 10 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 22, 2022
ISBN13 9783030944438
Publishers Springer Nature Switzerland AG
Pages 248
Dimensions 478 g
Language German  
Show all

More by Wilson Ozuem

See all of Wilson Ozuem ( e.g. Hardcover Book , Paperback Book and Book )