Social Influence on Digital Content Contribution and Consumption: Theories, Empirical Analyses, and Practices - Management for Professionals - Xuejing Ma - Books - Springer Verlag, Singapore - 9789819967360 - September 29, 2023
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Xuejing Ma
Social Influence on Digital Content Contribution and Consumption: Theories, Empirical Analyses, and Practices - Management for Professionals 2023 edition

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This book develops a theoretical framework to incorporate social influence, including social presence, social interaction, social comparison, social loafing, and social relationships, in users’ digital content contribution and consumption decisions.

196 pages, 21 Illustrations, color; 4 Illustrations, black and white; XI, 196 p. 25 illus., 21 illus

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 29, 2023
ISBN13 9789819967360
Publishers Springer Verlag, Singapore
Pages 196
Dimensions 150 × 220 × 20 mm   ·   471 g

See all of Xuejing Ma ( e.g. Hardcover Book and Paperback Book )