The Fall of Advertising and the Rise of PR - Al Ries - Books - HarperCollins Publishers Inc - 9780060081997 - May 11, 2004
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The Fall of Advertising and the Rise of PR

Al Ries

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The Fall of Advertising and the Rise of PR

Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.


320 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 11, 2004
ISBN13 9780060081997
Publishers HarperCollins Publishers Inc
Pages 320
Dimensions 135 × 202 × 20 mm   ·   272 g
Language English  

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