The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands - Al Ries - Books - HarperCollins Publishers Inc - 9780060570156 - September 27, 2005
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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands New edition

Al Ries

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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands New edition

Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.


320 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 27, 2005
ISBN13 9780060570156
Publishers HarperCollins Publishers Inc
Pages 320
Dimensions 238 × 136 × 32 mm   ·   292 g
Language English  

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