The 22 Immutable Laws Of Branding - Al Ries - Books - Profile Books Ltd - 9781861976055 - April 3, 2000
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The 22 Immutable Laws Of Branding Main edition

Al Ries

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The 22 Immutable Laws Of Branding Main edition

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox.


192 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 3, 2000
ISBN13 9781861976055
Publishers Profile Books Ltd
Pages 192
Dimensions 129 × 197 × 13 mm   ·   140 g
Language English  

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