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The 22 Immutable Laws Of Branding Main edition
Al Ries
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The 22 Immutable Laws Of Branding Main edition
Al Ries
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox.
192 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 3, 2000 |
| ISBN13 | 9781861976055 |
| Publishers | Profile Books Ltd |
| Pages | 192 |
| Dimensions | 129 × 197 × 13 mm · 140 g |
| Language | English |
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