Focus: The Future of Your Company Depends on It - Al Ries - Books - HarperCollins - 9780060799908 - September 27, 2005
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Focus: The Future of Your Company Depends on It

Al Ries

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Focus: The Future of Your Company Depends on It

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.


320 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 27, 2005
ISBN13 9780060799908
Publishers HarperCollins
Pages 320
Dimensions 135 × 203 × 23 mm   ·   256 g
Language English  

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