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Positioning: The Battle for Your Mind 2nd edition
Al Ries
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Positioning: The Battle for Your Mind 2nd edition
Al Ries
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
213 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 16, 2001 |
| ISBN13 | 9780071373586 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 224 |
| Dimensions | 134 × 203 × 13 mm · 236 g |
| Language | English |
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